Optimal Timing for Posting on Medium

Moklesur Rahman
3 min readMar 7

Medium is a popular platform for writers, bloggers, and content creators to share their work with a wider audience. With millions of readers visiting the site every day, choosing the right time to publish your content can significantly impact the visibility and engagement of your posts.

However, there is no single best time to publish on Medium that works for everyone. The ideal timing can vary based on several factors, such as your target audience, content type, and topic. In this story, I will discuss some tips and strategies to help you determine the best time to publish on Medium.

Photo by k on Unsplash

1. Understand your audience

The first step in determining the best time to publish on Medium is to understand your target audience. Who are they, and when are they most active on the platform? If you have a specific niche or target audience, it’s essential to figure out their habits and preferences. For instance, if your audience is primarily located in the US, you might want to publish during peak hours in their time zone.

2. Look at Medium’s Analytics

Medium offers a wealth of data and analytics to help you track your readers’ behavior and engagement levels. Use this information to your advantage and analyze when your posts are getting the most views, reads, and claps. You can also monitor the time of day and day of the week when your readers are most active on the platform.

3. Consider the competition

Medium is a highly competitive platform, with thousands of writers vying for readers’ attention. To stand out from the crowd, you need to make sure that your content is visible to your target audience. One way to do this is by publishing when there is less competition. Try publishing during off-peak hours or on days when there are fewer articles published.

4. Avoid peak hours

While publishing during peak hours may seem like a good idea, it may not be the best strategy for everyone. The competition during peak hours is often high, and your content may get lost in the shuffle. Moreover, many readers may be too busy during these times to read and engage with your content fully. It’s best to avoid publishing during…

Moklesur Rahman

PhD student | Computer Science | University of Milan | Data science | AI in Cardiology | Writer | Researcher